Chinese manufacturers of smartphones in recent years increasingly come on the heels of the leaders in this segment, but in many markets to them saved attitude to brands as so-called “second-tier”. ZTE is going to fight with his old image and reinforce in the minds of buyers of a new one. The first step in this direction has already been made – Today the world was presented to the vendor’s new logo, which was created with the assistance of consulting firm Interbrand and looks more stylish than the previous one, except that it does not contain Chinese characters.
Changed and brand slogan – now it sounds like: “Tomorrow never waits”. ZTE representatives hinted that a new attribute is aimed at young people, leading an active lifestyle – not without reason that in October, the company became an official partner of three basketball teams NBA.
Increasing recognition of ZTE products in the world market (including the United States and in Europe) in 2015 will be achieved, and other measures. In particular, the manufacturer intends to significantly increase spending on marketing and the introduction of new hardware and software technologies. With the ultimate goal of the Chinese are going to strengthen cooperation with other IT-companies.
Basic income, as before, the company will bring smartphones: according to forecasts, in 2015, proceeds from their sale will be about $ 16.1 billion, which is 75.2% more than in 2013.
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