Chinese manufacturers of smartphones in recent years increasingly come on the heels of the leaders in this segment, but in many markets to them saved attitude to brands as so-called “second-tier”. ZTE is going to fight with his old image and reinforce in the minds of buyers of a new one. The first step in this direction has already been made – Today the world was presented to the vendor’s new logo, which was created with the assistance of consulting firm Interbrand and looks more stylish than the previous one, except that it does not contain Chinese characters.