Xiaomi held a press conference recently in San Francisco to announce the upcoming opening of a virtual store in the United States. Unfortunately there that sells accessories … at first at least.
Surprise. As was said Xiaomi forced to push its international expansion because of its huge success in India, it was said that the Chinese manufacturer was preparing an event in the United States by mid-month. Specifically, there was talk of 12 February. That was yesterday and a press conference has taken place. Xiaomi it even made an announcement for the less interesting.
A US store to sell accessories…
Do not beat around the bush. The topic was the opening of a virtual store for Americans. Good news for them but probably not as much as they would have hoped in the end because they are not smartphones or tablets to be sold there. Well no, they are accessories.
I must say that Xiaomi has many shelves, including several that we have also presented as a Power Bank for $ 11, Mikey less than $ 1 or the Mi Band less than $ 15. There are also headphones and headsets, among others. Mi Box Mini however, should not be exported due to localization of problems MIUI.
… and prepare the ground for smartphones and tablets
In short, the store should be well supplied but we cannot help thinking that this is still a lot of logistical hassles and expense to sell simple accessories, moreover at ridiculously low prices. Not sure this is very profitable. But the return on investment expected by Xiaomi is not counted in dollars if one believes that reports GIGAOM.
It’s his reputation on the other side of the Pacific he first hopes to increase, after which there will certainly launch its smartphones, but it is clearly not for now. The opening of the virtual Xiaomi US store is planned during the year.