The Chinese company Li Ning Co Ltd is working with the Chinese smartphone maker Xiaomi to produce a new generation of shoes “intelligent” running, will be connected to a mobile app Xiaomi, allowing runners to track their progress and results, analyze their shape, and track the results achieved
We have seen several wearable devices such as smart products until now, and smartband smartwatch, but some companies are preparing to release other types of products wearable very strange intelligent.
The Chinese company Li Ning Co Ltd is working with the Chinese smartphone maker Xiaomi to produce a new generation of shoes “intelligent” running this year, to restore luster to the sports brand that lately is going through a period of decline in the consensus by customers.
The efforts of Li Ning to recapture its glory days by appealing to a younger generation can be observed in his campaigns of product design and in the high profile marketing campaigns. In 2013, he signed a sponsorship deal with the very onerous basketball star NBA Dwayne Wade.
Li Ning said that their partnership with Huami Tenchnology, the company behind the wearable fitness Mi Band, part of the ecosystem Xiaomi, is the first collaboration between sport and “intelligent” technology in China.
“We chose to work with the developer of the Mi Band for the strength Huami Technology in derivatives fitness wearable intelligent,” said Li Ning in a statement.
“We hope to use this opportunity to provide the professional running shoes for fans in China and at an affordable price.”
Chip of “intelligent” should be placed in the soles of running shoes said Li Ning. These running shoes “smart” will be linked to a mobile app Xiaomi, allowing runners to track their progress and results, analyze their form, and monitor the results.