We have recently seen outside the world of telephony brands launched their own smartphones. Kodak did the same with the Kodak IM5, a terminal that went unnoticed by US stores. More interesting was the proposal to Marshall, the renowned manufacturer of amplifiers offers a mid-range terminal with advanced audio. Now it’s the turn of Pepsi, yes, the cola manufacturer knew around the world also will launch a smartphone, or so they claim. The American company has launched a campaign of crowdfunding to produce its first smartphone: Pepsi Phone P1. The campaign was carried out in China, where they hope to gather the necessary amount before December 3 when the deadline is to raise funds. We tell you all about the Pepsi Phone P1.

Pepsi Phone P1 has not yet come true but is very close to materializing if Pepsi brand is able to reach 3 million yuan (about 437,000 euros at current exchange rates), a number needed to start the project. So we have from G for Games, which also published a few days ago the rumor of this same team. Finally, the rumor has been confirmed and in fourteen days we will know if the Pepsi Phone P1 goes into production. Participants can donate a minimum of one yuan, but if the donation is very low not be made with Pepsi Phone, but entered to win more than 500 users. Those who donate 499 yuan itself may be made to the terminal without having to do anything else.

 Pepsi has made a series of renderings so we can have a look at its design. The first thing that caught our attention is the use of metal in the back cover, but has not confirmed and could be plastic with the metallic finish. Also, at the rear also it carries a fingerprint sensor, the function fashion smartphones, both high-end and, in this case, midrange. The company has also revealed details about the technical profile of Pepsi Phone P1, which is not exactly surprising, but does not disappoint.

 The terminal would have a 5.5-inch screen and HD resolution, a fairly common configuration providing a density of 441 dots per inch. Inside we find a Mediatek MT6792 processor running at 1.7 GHz and are supported by 2GB of RAM. Speaking of memory, internal capacity Pepsi Phone P1 would be 16 GB and assume that can be extended with MicroSD cards. As for the cameras, Pepsi would have opted for the usual pair of sensors of this type terminal: 13 megapixels in the back and 5-megapixel front to selfies with acceptable quality. Finally, the battery 3000 milliamps and Android 5.1 Lollipop close its profile specifications. We look forward to tracing the Pepsi Phone P1.

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The smartphone market is disputed by dozens of manufacturers who fight for your attention and your money. But it seems that even companies that do not operate in the technology sector also plan to enter this fight. We are talking about Pepsi, well known for his acclaimed soda that rivals facing with Coca-Cola, and now intends to compete with Xiaomi, Huawei, among others.

 Users of Weibo Chinese network, Asian version of Twitter, found the image below in a website page. As can be seen, we see the name Pepsi Phone next to the logo already known by many. This evidence began to make sense when it was found that that page is recorded in the “IT/Internet/eletronic Products/mobile phone manufactures” the social network. What makes clear that we are not facing new product just consumption but rather something more technological.

 Does Pepsi would interest even to launch a smartphone with your name? Facebook has already done this with the Facebook Phone, but in this case, the proposal was to deliver a phone that has its main resources focused on the social network. In the case of Pepsi, we have no idea what the company’s motivations to invest in a similar product. Not to mention that the product, if there really will not be produced by Pepsi, but for some Chinese manufacturer. A partnership with Xiaomi or Huawei could arise at any moment?

 Of course, nothing makes it clear that the name actually refers to the development of a cell, but we may be facing a smartphone application or even service that focuses on bringing the company from its consumers. Nor can we rule out that such an image is an advertising campaign or even promotional that it intends to announce in the coming weeks in China. As said, nothing is concrete, and we are facing any assumptions.

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